Recently I have heard lots of “hating” related to SEO for ecommerce. Now I understand where this comes from. SEO historically has had a bad wrap. It’s complicated, ever-changing and generally considered ikky. For those that don’t know, SEO is the concept of …
I write a lot about my wife’s ecommerce business here at LLTI. I share the techniques I’m using to drive traffic and generate sales. I share with you what’s working and what’s not. But what some of you don’t know …
You have heard of them before. Sales Triggers. These are triggers that nudge someone in the direction of a sale. To increase your chances of making a sale, you can play with these triggers. The core principles of sales or persuasion …
I knew that I always wanted to be an entrepreneur, even when I didn’t really know what an entrepreneur or entrepreneurship was. When I was graduating from college I didn’t really have any definitive direction I wanted to take in …
My wife’s blog on her ecommerce site has been picking up a lot of steam recently. She is starting to get the majority of her traffic from long tail searches to the blog. These random searches are unearthing blog posts some from over …
This is the story of the power of follow up. About a year ago I watched a version of shark tank where they featured this great insole. It was created by an ex NFL player. The concept was that it dissipated …
As many of you know, my wife (no that’s not her in the picture above :)) has recently started selling on Amazon. Amazon is too big of a sales channel to ignore and we wanted to capture more sales. I briefly …
We are all looking for ways to make more money. What if I told you there was a way you could start making more money today? Even better, you don’t really have to do much to make more money. Are …
You’ve heard it before. This is nothing revolutionary. People Love FREE SHIPPING. But it costs money to ship your online sales, so how can you do this? When you are starting out I understand this concern. It’s valid. Every dollar …
I talk a lot about making sure the appearance of your online store looks professional. A couple of weeks ago I also wrote about 5 ways to maximize your holiday online store sales. I believe the way your site …
