Conducting Campus Marketing Team Member Interviews

Guerrilla Marketing Form

This is one of the documents from a whole collection of resources that were provided to me from now defunct VarsityBooks.com.  I was an on-campus marketing representative.  Read the full story of My Guerrilla Marketing Tactics On Campus With Varsity Books.

Conducting Team Member Interviews

Approach interviewing potential Team Members as a test.  You are the professor and have a predetermined list of qualifications for which you are looking.  Only hire those students that meet your qualifications.

  • Initial Impressions make a big difference:
    • Did the student arrive early or on-time?

Early arrival demonstrates eagerness, interest in the position, and punctuality.  Avoid hiring students that show up late without a good excuse; tardiness may be habitual.

  • How did the student greet you?

A smile, a handshake, and looking you in the eye are all signs of an outgoing, comfortable, and professional person.  Avoid hiring students that look down and appear uncomfortable; they are probably shy.

  • The following are important characteristics to look for during the interview process. Each characteristic is followed by a few questions designed to help you analyze each candidate.
  • Initiative
  • Have you ever initiated a project/task on campus or in a job? Please describe this project.
  • Organizational skills
  • What are your work habits? For example, do you typically work ahead, or as-needed, or do you play catch-up?
  • How do you organize a typical day at school?
  • Tip: Make sure to look for a balance between academics and extra-curricular activities.
  • Reliability
  • Provide examples where others (friends, family, professors, fellow students, etc.) have depended on you in the past.
  • What would former professors or supervisors say about your work?
  • Creativity
  • Discuss ways in which you would creatively market VarsityBooks.com on campus.
  • Some campuses have restrictive rules about doing any marketing on campus. What kinds of marketing activities would you pursue in this case
  • Ability to thrive in a team environment
  • Have you ever worked in a group before?
  • What was your role in the group?
  • What role do you feel most comfortable in?
  • Outgoing/Comfortable talking to all types of people
  • What do you like to do outside of school? Discuss extracurricular activities.
  • Tip: Check to see if the student is relaxed or tense during these questions.
  • Enthusiasm
  • How would you describe yourself?
  • How would your friends describe you?
  • What are you passionate about?
  • Dedication and time availability
  • Are you able to dedicate the time needed to do this job?
  • What other commitments to you have?
  • Previous work experience
  • Describe working for your previous employer.
  • What skills from your previous jobs will come in handy for this job?
  • What skills are you hoping to develop from this job?

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