Guerrilla Marketing Form
This is one of the documents from a whole collection of resources that were provided to me from now defunct VarsityBooks.com. I was an on-campus marketing representative. Read the full story of My Guerrilla Marketing Tactics On Campus With Varsity Books.
Conducting Team Member Interviews
Approach interviewing potential Team Members as a test. You are the professor and have a predetermined list of qualifications for which you are looking. Only hire those students that meet your qualifications.
- Initial Impressions make a big difference:
- Did the student arrive early or on-time?
Early arrival demonstrates eagerness, interest in the position, and punctuality. Avoid hiring students that show up late without a good excuse; tardiness may be habitual.
- How did the student greet you?
A smile, a handshake, and looking you in the eye are all signs of an outgoing, comfortable, and professional person. Avoid hiring students that look down and appear uncomfortable; they are probably shy.
- The following are important characteristics to look for during the interview process. Each characteristic is followed by a few questions designed to help you analyze each candidate.
- Have you ever initiated a project/task on campus or in a job? Please describe this project.
- Organizational skills
- What are your work habits? For example, do you typically work ahead, or as-needed, or do you play catch-up?
- How do you organize a typical day at school?
- Tip: Make sure to look for a balance between academics and extra-curricular activities.
- Provide examples where others (friends, family, professors, fellow students, etc.) have depended on you in the past.
- What would former professors or supervisors say about your work?
- Discuss ways in which you would creatively market VarsityBooks.com on campus.
- Some campuses have restrictive rules about doing any marketing on campus. What kinds of marketing activities would you pursue in this case
- Ability to thrive in a team environment
- Have you ever worked in a group before?
- What was your role in the group?
- What role do you feel most comfortable in?
- Outgoing/Comfortable talking to all types of people
- What do you like to do outside of school? Discuss extracurricular activities.
- Tip: Check to see if the student is relaxed or tense during these questions.
- How would you describe yourself?
- How would your friends describe you?
- What are you passionate about?
- Dedication and time availability
- Are you able to dedicate the time needed to do this job?
- What other commitments to you have?
- Previous work experience
- Describe working for your previous employer.
- What skills from your previous jobs will come in handy for this job?
- What skills are you hoping to develop from this job?
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