Creative Marketing Activities for Restrictive Campuses

Guerrilla Marketing Form

This is one of the documents from a whole collection of resources that were provided to me from now defunct VarsityBooks.com.  I was an on-campus marketing representative.  Read the full story of My Guerrilla Marketing Tactics On Campus With Varsity Books.

Creative Activities for Restrictive Campuses

  • Have an Open House VarsityBooks.com informational session in your room
  • Place VarsityBooks.com pens in computer labs
  • Shoe polish your car with the VarsityBooks.com logo
  • Cover cars in posters
  • Hand out business cards to Moms and Dads during move-in day
  • Wear your T-shirts and hats to class
  • E-mail your friends
  • Flyer at the local gas stations
  • Focus on Affiliates
  • Put VarsityBooks.com information on top of pizza boxes
  • Host off-campus events (i.e. bagel and coffee promotions)
  • Target Out-of-Stock books
  • Flyer cars

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