Guerrilla Marketing Form
This is one of the documents from a whole collection of resources that were provided to me from now defunct VarsityBooks.com. I was an on-campus marketing representative. Read the full story of My Guerrilla Marketing Tactics On Campus With Varsity Books.
Creative Activities for Restrictive Campuses
- Have an Open House VarsityBooks.com informational session in your room
- Place VarsityBooks.com pens in computer labs
- Shoe polish your car with the VarsityBooks.com logo
- Cover cars in posters
- Hand out business cards to Moms and Dads during move-in day
- Wear your T-shirts and hats to class
- E-mail your friends
- Flyer at the local gas stations
- Focus on Affiliates
- Put VarsityBooks.com information on top of pizza boxes
- Host off-campus events (i.e. bagel and coffee promotions)
- Target Out-of-Stock books
- Flyer cars
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