Guerrilla Marketing Form
This is one of the documents from a whole collection of resources that were provided to me from now defunct VarsityBooks.com. I was an on-campus marketing representative. Read the full story of My Guerrilla Marketing Tactics On Campus With Varsity Books.
First Team Meeting Agenda
Note: This initial team meeting may be co-facilitated with a Rep Coordinator via conference call. Please talk to your Coordinator about setting up a specific time.
|Topic||Points to Cover||Notes to Yourself||Timeframe|
|The Welcome||Welcome them to the VarsityBooks.com team!Have everyone introduce himself or herself. Ask them to say something funny about themselves.||Make sure to convey your own enthusiasm||10-15 minutes|
|VarsityBooks.com Goals||Raise awareness of VarsityBooks.com on your campus.Drive students, professors, and parents to the website.Encourage people to buy their books from us.||Always refer back to these goals||2-3 minutes|
|Important Company Background Information||Shipping: flat-rate charge, delivery methods/timesPayment methods acceptedSecured order environment
Special contests or giveaways
Coupons/discounts for the semester
Affiliate program links
Out-of-stock books/pager system
|Conduct oral quiz at next meeting. Give out candy to the winners.||15 minutes|
|The Marketing Plan|| Go over the plan you have designed and ask for input.Go over supplies and all available marketing resources such as flyers, posters, coupons, giveaways, setting up tables, t-shirts, and others.Go over your school’s marketing and advertising rules and regulations
Explain Affiliate Program and why it is essential to the success of the marketing campaign
|Paperwork/Administrative Issues|| The paperwork for each of your team members is VERY important. Have them fill out:Non-disclusure forms: Before you continue with the rest of the meeting, team members MUST sign an NDA. Since we trust our rep teams to handle sensitive information, we need to ensure that all of this information “stays in the family.”Urgent Contact Information Sheet
W-4 form & I-9 form
Direct Deposit Forms
Go over calendar on when timesheets due dates and pay days.
Honor System for timesheets
Describe penetration rate. (Penetration rate is defined at the number of undergraduate sales on your campus divided by the FTUE or full-time undergraduate enrollment).
|Collegeimpact.com Web Site||How to log on: username and passwordMaterials available on-lineCompleting timesheets
Submitting time sheets for
When they get paid
When timesheets need to be completed (see provided calendar)
|Go through on computer if possible.||5 minutes|
|Campus Specific Details
|Closing||Thank them for their timeDismiss those who don’t have questionsQuestion and Answer session for those who have questions.||Make sure to collect paperwork!!|
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