How to Sell Your Book in Spanish Translation and Double Your Audience

 

Book in Spanish Translation

The other day I had to get my car serviced.  I needed a simple oil change but I have been putting it off for too long. I have trouble justifying taking an entire morning off to deal with my car.

So I pulled up to the shop that morning and told them I was there to service my car and get an oil change.

The response was a simple “Que?”

I realized I had to use my broken Spanish to relay the message.  I live in Miami so this is expected.  According to the most recent Census, 58.5% of Miami-Dade County speaks Spanish.

While Miami is often considered a different country than the US, it’s not just Miami any more.  Spanish is huge and growing quickly.

The US is the 5th largest Spanish-speaking country*

Forget just the US.  More people speak Spanish in the world than English.

399 Million Spanish Speakers to 335 Million English Speakers *

Certainly Our Book Should Sell In Spanish

With all this in mind, Bob told me he was thinking maybe our book should be translated.

If people were buying our book in English why wouldn’t there be demand in Spanish.

He was right

What a great idea.  We could translate our book into Spanish and reach an entirely new audience.  Our book is relevant regardless of where you are located.  Spanish speakers in America is just a fraction of the potential

Countries that Speak Spanish to Convert Your Book

These are the countries that speak Spanish

Que Quiere un Libro Acerca de Cómo Iniciar un Negocio en Línea

(Who wants a Book about Starting An Online Business)

I wasn’t able to write that title without using Google Translation.  Bob checked it also.

Lets Translate A Book to Spanish

So I decided we needed to make this happen.  I was ready to offer our book in Spanish Translation.  I remembered that a friend of mine told me about someone he had gone to school with.  They had started a company offering translations online.

You would submit your documents and within 24 hours they turned around a translated version.  They offered this translation service in about 20 languages.

I was fascinated by the business when he told me.  They were a network of independent contractors.  They would be paid a lower rate than what the service was being sold for.  They would translate books or other docs from their house and upload them to site for delivery to the client.

It was so simple and yet so good

I remember the company was called Fox Translate.  I loved their name and their original logo.

Fox Translation

Here is their original logo and look.

This goes along exactly with what I talk about in our book and briefly in my post about choosing a domain name for your business. The name was memorable and catchy.

Unfortunately they have rebranded now and gone corporate. Rev is the new name  The site is boring and completely unmemorable.

It happens.

Rev Translation for Your Ebook

Here is their new look and feel. Snooze…

I quickly realized that this wasn’t going to be a cheap exercise.  I wanted a 31,000 word book in Spanish translation.   I knew it wasn’t a small feat but I’m not sure we could justify spending what they wanted.

At 10 cents a word I was looking at $3,100 to Translate our Book

Now I’m not saying it’s an unreasonable price.  I’m just saying that its an expensive test for us.  At $3100 we have to sell a lot of Spanish versions of our Starting an Online Business Book.

There Must Be Cheaper Options To Offer Our Book In Spanish Translation

I spent some further time searching for other companies.  Maybe Fox or Rev had gone corporate and their prices reflected this.

Surely there are cheaper providers.

I spent the next 20 minutes or so looking at other sites.  From there I tried to negotiate through live chat to get a realistic rate.  I wasn’t sure how much we wanted to pay.  I just knew that I didn’t want to spend thousands.

Straker TService Book in Spanish Translation

The most expensive of them.

I checked with Straker who off the bat was more than Rev. I then checked another company called Click For Translation

Click for Translation Book English to Spanish

Their business logo design looked unprofessional, which I felt boded well for a fair price. They were pretty good and we went back and forth a couple of times.

Negotiation of price Book in Spanish Translation

Here is the negotiation.

Even at the final $1300 I negotiated, I couldn’t justify spending that much on the translation.  This is a hunch after all.  There is no reason that Spanish speakers wouldn’t be interested in our book.

But it was a hunch.  And $1300 is a lot to throw at a hunch.  

Lets Translate Our Book On Craigslist

Bob mentioned that we should try Craigslist.

“We live in Miami after all.  Surely there is someone local willing to offer this affordably.”

Why not try Craigslist.  I searched for translation services and sure enough it was loaded with them.

How Get Your Book in Spanish Translation

Lots of Results and this was just for South Florida. I suppose I could have searched anywhere because I didn’t need a local person

I clicked through some underwhelming pitches and emailed them.  I wasn’t feeling warm and fuzzy about them.  I figured I could at least get a range of pricing to know what I’m looking at.

Within an hour I got a couple of responses.  They were bad.  Unprofessional vague and really “Miami.”

Yes “Miami” is an adjective now.

Response to Translate Book to Another Language

Stellar pitch they gave huh?

I found one on Craigs List from a local translation company that was actually a couple of blocks from us.  This sounded promising.  Additionally their post looked a little more professional.

translate your book with a local company

This was the local company. At least it looked like they cared.

I’m still waiting to hear back from them three days later.

Didn’t look like Craigs List was a viable option for us to translate our book to Spanish.  It didn’t work  this time but it worked for my wifes simple thank you note project.

Back To Elance to Get My Book In Spanish Translation

I have written about Elance many times.  We use the site often to get odd jobs done here and there.   It works for some things and not as well for others.

I decided I would post a job, which is free, and see what I got.

Translation Post on Elance for How To Translate Book to Spanish

Here is my job posting for Spanish Translation Book services.

I clicked to invite some people to the job.

Within an hour I had over a dozen proposals to get our book in Spanish translation.  

I was amazed.  The good news is that they ranged in price between $200 – $900.  All substantially less than the sites I was looking at before.

Proposals to Translate the Book to Spanish

I was inundated with Translation Quotes for our Book in no time.

I resorted the proposals by Elance experience to filter out the newbies.  One of the people I had invited to the job was Marco.  He had instantly responded by email when I initially invited him.  He said that he was putting together a proposal before submitting it.

Twenty minutes later he delivered on his promise.  I like that.

His initial proposal came in at $650. I decided I would ask him to go to $500 and told him I would award the job immediately if he agreed.

Bob and I kind of felt this was the number we were comfortable with.  There was no real logic to it, it just felt acceptable to us.

Negotiate the cost to Translate Your Book to Spanish

He agreed to the price and I awarded him the Job.  Hooray..

Confirm Book in Spanish Translation

– So we were ready to go right?  

– I can just send him our book right?   

– Lets just send it and get our Book in Spanish Translation.

WRONG..

Don’t Get Burned Rushing To Translate Your Book

Like I said we have been using freelancers for a long time.  One of the things you absolutely must do is protect yourself.  Whether you are having someone write blog posts for your online store or basic design work, put it on paper.

The last thing you want is for someone coming back to you later and claiming they own the property.  They may claim they are somehow entitled to royalties or licensing fees.

Besides ownership, you want to be able to do with it as you please.

Some designers aren’t cool with that.  But I’m not cool with them then?

Some Points to Consider

  • You are the sole owner of what you receive
  • You can modify it in any way
  • They can not distribute it anywhere online or off
  • They are not entitled to any further compensation
  • They indemnify you for plagarized or copyrighted material

Get it out in the open, up front.  I had Marco sign an agreement that you are free to use if you want.  This was modified for translation services and you may want to consult an attorney.

I’m completely unqualified to write your document or advise you to use it.

Executed Agreement to Translate Book to Spanish

Agreement to Write and Translate

Proofread Before Selling Your Book

As you did with your book when you first released it, you proofread.  But what do you do if you have a book in Spanish Translation.  Like me, I’m unable to proof it.  I speak enough to understand Spanish but reading is a different ball game.  You need to make sure its grammatically correct and acceptable to sell.

You can head back to Elance and post a job for proofreading.  I was able to find tons of great proofreaders and at a fraction of the cost of actually translating the book.  Once you have it proofread, you can make the changes needed.

A Broader Market To Sell Your Book

Now that you have your book in Spanish translation, you want to pursue different revenue streams.  If you are selling your book through your site, consider making a Spanish landing page.  Maybe you even have a Spanish email funnel created to offer your readers a Spanish version of your introductory information.

On Amazon if you are selling your book there, they have entire categories for Spanish books.  Make sure you are listing your book specifically in the Spanish Books Category on Amazon.  You don’t want your book listed with the English books and just having a (Spanish) in the title.  It will never be found.

Books-In-Spanish-Translation

Spanish Category : Libros En Espanol on KDP

As I had mentioned you want to categorize your book appropriately in the Libros en Espanol section.  But there is a trick.  When you are selecting the categories on KDP, you will see that not all categories are shown.  This is a little secret that not many people know.  It took me quite a while to figure out but now I will share it with you.  In order to have your book categorized in these spanish categories you have to manually request it.

The first step to doing this is making sure that you book doesn’t already have categories defined.  Because you are only allowed 2 categories for your book, you need to set your book to “Non-Classifiable”

1. Go to https://kdp.amazon.com and log in.
2. Click on the picture of your book.
3. Scroll down to the “Target Your Book to Customers” and click “Add categories.”
4. If you have already defined categories, then click “Remove category.”
5. Scroll down the category list all the way to the bottom and select – “NON-CLASSIFIABLE.”
6. Click on “Save.”
7. Scroll down the page and click “Save and Continue.”
8. You’ll then be directed to the “Rights & Pricing” section. Check the box at the bottom of the screen to accept the Terms & Conditions, then click “Save and Publish.”

Once you have finished, you are going to email KDP support through the help menu at the top.  You are going to scroll down and click on Contact Us.  From here you are going to select “Product Page” and then “Editing Book Details.”  Below is what I submitted

Subject:  Categorizing Book

Body:  Can you please categorize my book in the following categories.  I’m unable to select them manually from the list.

Kindle Store > Kindle eBooks > Foreign Languages > Spanish > Negocios y Economía
Kindle Store > Kindle eBooks > Foreign Languages > Spanish > Computadoras, Internet y Medios Digitale

ASIN: B010H2U3TS

Note you must submit your book ASIN number when making the request.  This is assigned by Amazon and found on your product page underneath your book in the Product Details section.

Within 24 hours I received a lovely email from KDP support about categorizing my book in spanish translation.

Hello,

Thank you for contacting Amazon Kindle Direct Publishing. I hope this e-mail finds you well. I’d be more than glad to assist you today.

I’ve added your book, “Cómo Empezar un Negocio Por Internet”, to the following categories:

Kindle eBooks/Foreign Languages/Spanish/Negocios y Economía
Kindle eBooks/Foreign Languages/Spanish/Computadoras, Internet y Medios Digitales

You’ll see these changes on the Amazon website within 72 hours.

To provide customers with an optimal search experience, we allow only two categories per book. You can add or remove categories on the “Your Book” page in your KDP Account.

I hope this helps. Thanks for using Amazon KDP.

 

I’m Excited, More $$$

So as I finish this post I am anxiously awaiting our translated version back.  To me there is no better thing that creating an additional revenue stream from a product or service that has already been created.  Its like squeezing the last bit of profit from a transaction.  If you haven’t ready my post on the simple online store upsell technique, its worth a read.

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