Managing Your Team of Campus Marketers

Guerrilla Marketing Form

This is one of the documents from a whole collection of resources that were provided to me from now defunct VarsityBooks.com.  I was an on-campus marketing representative.  Read the full story of My Guerrilla Marketing Tactics On Campus With Varsity Books.

Managing Your Team: What To Do If . .

  • What to do if . . .
    • Team Members show up late or do not show up at all for assigned tasks
      • Remember, you are the team leader. Use your best judgement.
      • Let the team member(s) explain why they were was late or did not show up. They may have a legitimate excuse.  Use your best judgement.
      • Explain to team members how important it is to you, the team, and VarsityBooks.com that they are reliable. Remind them that you count on them and need to know that you can rely on them in the future.  Re-explain the team member job description; highlighting key characteristics, such as reliability, timeliness, hardworking, and dedication.
      • If the team member is habitually late or repeatedly does not show up, it is your responsibility to resolve the problem. Meet with team members face-to-face and remind them of the team member job requirements.  Make them aware that if they do not meet these requirements, they may be terminated.
      • Terminating team members is not an easy task. It is important that you remain calm and explain why you are forced to let the team member go.  Also, remember that you have a team that needs to be aware of what is going on.  Explain to the other team members what happened and why.  This should prevent other team members from failing to meet their duties.
      • If you need assistance or guidance, do not hesitate to contact your Rep Coordinator.
  • You can’t find enough Team Members
    • Do not give up! Pursue other avenues that you have not yet used, including asking professors, student affairs, career services, financial aid, advertisements in the school papers, on-line bulletins, and flyers.
    • Ask your team members if they are willing to put in a little extra time to make up for being short-handed.
    • Ask you Rep Coordinator for assistance.
  • You suspect a team member is not reporting accurate hours
  • Ask the team member to clearly outline or document his/her work schedule and tasks. To avoid confrontation, tell the team member that you need to provide VarsityBooks.com with a detailed documentation of the team’s activities on campus.
  • Question any activities, tasks, or times that do not make sense. (e.g., it should not take more than 1 hour to flyer a dorm of 75 to 100 students or if first year orientation is 3 hours, a member scheduled to work orientation should not bill more than 3 1/2 hours)
  • Assign specific tasks and times to any team members that you think is not reporting accurate hours. Explain that these tasks are the only tasks that need to be done and that no other times should be logged without permission.  This will allow you to take control of team members’ hours.
  • If the problem becomes chronic, please contact VarsityBooks.com immediately. Letting the team member go may be the only solution.
  • A Team Member is not being a team player
    • Remember, you are the team leader. Bring your team together for a meeting.  Remind the team how important it is that you all work together to achieve your goal.  Focus on the end goal, high penetration rates and raised awareness, to pull the team together.
    • Explain to the team member how important it is to you, the team, and VarsityBooks.com that each person is a team player. Remind team members that each of them plays a crucial role.  Flattery goes a long way, so compliment team members to try and turn their outlook around.
    • Try to determine the source of the team member’s hostility or unwillingness to be a team player. If the team member is ostracizing other team members or hurting the team dynamic, confront them in a face-to-face meeting, not in front of the team.  Tell the team member that you rely on them, but also make the team member aware that they are not making everyone in the team feel comfortable.  Try to resolve any difficulties early to avoid major catastrophes.
    • Terminating a team member may be your only option. This task is not easy.  It is important that you remain calm and explain why you are forced to let the team member go.  Also, remember that you have a team that needs to be aware of what is going on.  Explain to the other team members what happened and why.  This should prevent other team members from failing to meet their duties.
    • If you need assistance or guidance, do not hesitate to contact your Rep Coordinator.
  • You’re having trouble learning to delegate
    • It is crucial that you learn to delegate activities and tasks to your team members. After all, that’s why you developed a competent and dedicated team.  Delegating assignments throughout your team will help you remain less stressed, let your team members believe that they have important tasks, ensure your success, and make everyone feel better.  You will be much happier and more relaxed if you delegate activities.
    • Try to distribute work evenly to your team members.
    • Attempt to delegate activities to team members that have an interest in that specific area. Only assign tasks to appropriate members (i.e., do not assign sophomores to work a seniors-only function or look to a team member opposed to the Greek system to give an affiliate presentation to a sorority).
  • You’re having trouble scheduling team members to work
    • Remember to work with your team members. Ask your team members what times and activities are of interest to them.  Let your team members know what activities are most important and that “we” really need to raise awareness for VarsityBooks.com at this event.
    • Try to get team members to sign up for the activities or time slots. If slots are not filled, ask team members to help you out.  Explain that you are already working other slots and that you cannot do it all yourself.  If no one signs up, tell them that you will have to assign times.
    • If possible, try to schedule team members for appropriate spots. For example, do not schedule a night person for an early morning flyer session.

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